In 1998, I decided to leave the corporate life after 13 years to pursue an entrepreneurial dream. I built and ran a successful web development consulting company in Connecticut, where I did all my own sales and marketing, in addition to being a senior systems analyst, user interface designer, project manager, database architect, and sometimes front-end developer.

After the dot-bomb years I spent several years as a contractor as a business/systems analyst designing internal ordering systems for Verizon. I started Avarra Solutions in 2008 when I started feeling the need to spread new wings. After designing, building, and marketing a large group membership web site, I realized there was a clear business need for my new-found knowledge of Internet Marketing.

Avarra Solutions’ core business shifted in the direction of helping small businesses build a strategic e-marketing plan to get their products and services on the web, and then teaching them how to use the tools to implement that strategy.

I also draw on my considerable amount of past web design experience to create and redesign web sites for select clients, as part of that e-marketing mix.

My husband, Gus, and and I live in Fredericksburg, Virginia.  I enjoy cooking, hiking, walking, gardening, getting together with friends.  I also love to work.  Really.