I’ve had many wonderful and varied experiences in my life as a software professional.  I’ve done everything from designing to developing, training to testing, managing to imagining, waterfall to wagifall to fragile to agile.

It didn’t take long to figure out what I love to do most, and that is the creation process itself: Talking with users, understanding their pain, and figuring out how to help them feel better.  Few experiences are better than getting a call from a user who says, “OMG Lisa this is great, thank you so much for making my life easier.”  Wow.  Be still my beating heart.

I had worked in the software development industry for about 10 years when I decided to try my hand at pursuing an entrepreneurial dream.  I built and ran a moderately successful web development consulting company in Connecticut, where I did all my own sales and marketing in addition to being the product manager, business analyst, user interface designer, project manager, database designer, and sometimes front-end developer, office manager, hr generalist, cheerleader and bookkeeper.  That 13-year stint as an entrepreneur taught me more than I could ever have learned from climbing the ladder at a software company.

One of my most rewarding accomplishments during my time as an entrepreneur was Grouvia.com.  With the immeasurable help of my friend Regina I designed, built, and marketed a large group membership web site over the course of 18 months.  The process of creating that app was exciting and fulfilling and a fantastic learning experience.  However, my “zone of genius” is the creation process.  It does not include sales and marketing, SEO, networking, off-shore vendor management, finance, or Law of Attraction Guru.  The product was awesome but the business languished.

So, out of time and low on funds and patience, I turned my sights back to the corporate world.  With much trepidation I rejoined the ranks of the fully employed, and much to my surprise and delight, realized I really could be an employee instead of an employer and like it.

My entrepreneurial heart still beats strongly, and I am writing a cookbook and building a companion website in my spare time.  More to come on that as things progress.

My husband, Gus, and I live in Richmond, Virginia with our beautiful dogs, Luna and Stella.  I enjoy writing, reading, cooking, teaching, walking, inventing things, spending time with my family, and getting together with friends.  I also love to work.

It doesn’t feel like work because I love what I do.


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