I’ve had many wonderful and varied experiences in my life as a software professional. I’ve done everything from designing to developing, training to testing, managing to imagining, waterfall to wagifall to fragile to agile.
It didn’t take long to figure out what I love to do most, and that is the creation process itself: Talking with users, understanding their pain, and figuring out how to help them feel better. Few experiences are better than getting a call from a user who says, “OMG Lisa this is great, thank you so much for making my life easier.” Wow. Be still my beating heart.
I had worked in the software development industry for about 10 years when I decided to try my hand at pursuing an entrepreneurial dream. I built and ran a moderately successful web development consulting company in Connecticut, where I did all my own sales and marketing in addition to being the product manager, business analyst, user interface designer, project manager, database designer, and sometimes front-end developer, office manager, hr generalist, cheerleader and bookkeeper. That 13-year stint as an entrepreneur taught me more than I could ever have learned from climbing the ladder at a software company.
One of my most rewarding accomplishments during my time as an entrepreneur was Grouvia.com. With the immeasurable help of my friend Regina I designed, built, and marketed a large group membership web site over the course of 18 months. The process of creating that app was exciting and fulfilling and a fantastic learning experience. However, my “zone of genius” is the creation process. It does not include sales and marketing, SEO, networking, off-shore vendor management, finance, or Law of Attraction Guru. The product was awesome but the business languished.
So, out of time and low on funds and patience, I turned my sights back to the corporate world. With much trepidation I rejoined the ranks of the fully employed, and much to my surprise and delight, realized I really could be an employee instead of an employer and like it.
My entrepreneurial heart still beats strongly, and I am writing a cookbook and building a companion website in my spare time. More to come on that as things progress.
My husband, Gus, and I live in Richmond, Virginia with our beautiful dogs, Luna and Stella. I enjoy writing, reading, cooking, teaching, walking, inventing things, spending time with my family, and getting together with friends. I also love to work.
It doesn’t feel like work because I love what I do.